Intolerance and Cross-cultural communication problems Essay Assignment paper

Intolerance and Cross-cultural communication problems Essay Assignment paper

Intolerance and Cross-cultural communication problems Essay Assignment paper

In business, successful communication is the key to success, and being able to relate to a customer is the best form of communication. This is why cross-cultural communication is so important as the business world continues to globalize itself. Unfortunately, “A lack of awareness about the culturally prescribed rules and norms of communication behaviors can cause public relations projects to fail, or worse, backfire.” (Zaharna, 2001, p.135). Intolerance and Cross-Cultural Communication Problems Essay Assignment,

Cross-cultural communication problems

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